Free Prize Inside; How to Make a Purple Cow by Seth Godin

Free Prize Inside; How to Make a Purple Cow Seth Godin ebook
ISBN: 9781591841678
Format: pdf
Publisher: Penguin Group (USA) Incorporated
Page: 256

PURPLE COW – One stand is remarkable; the other makes average lemonade for average drinkers. * Jay Abraham (Getting Everything You Can Out of All You Got). ALL MARKETERS ARE LIARS – Does a cup of fresh squeezed lemonade really taste better than Country Time instant, or do you only think it tastes better? Free Prize Inside is a follow up to Purple Cow, a book that called for businesses to be remarkable and different in what they do. Free Prize Inside takes this concept one step further by teaching us how to create a purple cow. * Mark Stephens (Your Marketing Sucks). FREE PRIZE INSIDE – You approach a stand looking for a simple beverage, and as a free prize you get a delightful interaction that might be the highlight of your day. Seth Godin (Purple Cow, Free Prize Inside, and Unleashing the Idea Virus). Which one is going to draw word of mouth? Free Prize Inside, released in 2004, related practical advice on how to put Purple Cow thinking to work inside your organization to make changes.